Producer Robert ‘Macka’ MacKenzie, Managing Director of Macka’s Australian Black Angus Beef, says the ROI on sustainability and measurement investment has been clear in his operation. In 2022, Macka’s decided to do 1,200 soil samples and in February 2023 we increased that number to 1,400.

“One of the reasons we did all that measurement was because we wanted to prove that it is doable. And it is. The truth is, it’s not as daunting as you think it’s going to be, and when you look at profitability versus sustainability, the balance is definitely there.”