MACKA’S AUSTRALIAN BLACK ANGUS BEEF TAKES EXPORT STEP

30st July 2015

Marketing premium beef to international customers is the next focus for the Mackenzie family, who have recently set up their own brand, Macka’s Australian Black Angus Beef.

Owner Robert Mackenzie researched market opportunities earlier this year and found a big demand for top-quality, grass-fed Australian Black Angus beef in the United States and Asia.

‘We restructured our business and decided an export market was the way to go to diversify and start to build a brand’, he said.

Macka’s Australian Black Angus Beef is a hormone free, antibiotic free and 100% grass-fed product. ‘That’s what the US and Chinese markets are looking for’, said Mr Mackenzie.

‘Before it was lofted cattle but the grass-fed taste is a premium and it puts you a step ahead of the rest in the world market’.

Part of educating international clients about Australian beef is helping them understand Meat Standards Australia (MSA) grading and importance. ‘People overseas don’t understand what that means, but they know they want good quality premium beef’. Mr Mackenzie said.

‘America still wants lot-fed manufactured beef and grass-fed will probably never overtake that, but there is a market for premium beef and people want the choice’